BudgetOptimizerWrapper

class pymc_marketing.mmm.mmm.BudgetOptimizerWrapper(model, start_date, end_date, compile_kwargs=None)

Wrapper for the BudgetOptimizer to handle multi-dimensional model.

Methods

BudgetOptimizerWrapper.__init__(model, ...)
BudgetOptimizerWrapper.optimization_model(...)	Return a PyMC model configured for num_periods optimisation steps.
BudgetOptimizerWrapper.optimize_budget(budget)	Optimize the budget allocation for the model.
BudgetOptimizerWrapper.sample_response_distribution(...)	Generate synthetic dataset and sample posterior predictive based on allocation.

Attributes

plot	Access budget plotting functionality.
summary	Access budget summary DataFrame generation functionality.
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